Drawing Success from Events

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Events put your products or ideas in motion; with the needed effort and creativity, an event can combine communication tactics in one go — traditional media to cover them, digital media to promote, influencers to support them through their channels, that, overall, develop the brand.

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• Assess first the possible effects of mounting the event — if the event is needed, or if it could be done through other means

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• Understand the treatment of event content (press releases, online content) that will go with the execution of the event, where it will be placed and to whom

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• For physical events, engage the participants through meaningful activities; the event must generate relationships and not merely inform

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• For digital events, personalize the event for the target market, use digital promotion tactics to lure individuals for more viewership and engagements

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• Monitor the progression of the event from start to finish, modify the particulars of the event in order to achieve the maximum effect

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Holistic Approach

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With its experience, MediaSense has mastered how to achieve the intended effect through an event, whether it's for small niche groups or for big audiences; the key is using multiple communication tools to draw the needed publicity that will carry the success of your event.

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• Launch Concepts and Execution

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• Press Releases

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• Activations

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• Press Events

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• Online Events

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• Press Conferences

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• Promos