Targeting niches through thought leaders

​

According to a study by Hubspot, consumers' trust towards influencers have grown over the past years; in particular, fashion, health and beauty products products that are featured or showcased by micro to macro influencers drive purchases and sale; consumers are more likely to trust a brand if they see it being used by their preferred or existing influencers.

 

Social media, in particular, Instagram, has helped these lifestyle influencers introduce new brands, products and ideas to their following. But we should always remember that there is no single definition for an 'influencer' as anyone, at anytime, can emerge to become an influencer.

​

Beyond marketing and sales, influencers can introduce new behaviors, new mindsets, grow your current product, mitigate crises, and reduce or soften negative publicity; but most of all, they can engage their markets in a manner more intimate than any other communication channel. There is an influencer for every kind of product, brand, business or idea.

​

Social media has made it possible for consumers to be closer to influencers than every before, and the latter have turned social media into their main platform in reaching out to them.

​​

Collaborating with influencers

​

• Influencer Communications

​

• Collaborations

​

• Influencer Content Concepts

​

• Directing of Influencer Content

​

• Crisis Mitigation

​

• Brand Promotion and Development

​